Brand
Brand & creative strategy
Positioning, communication strategy and creative direction for brands in healthcare, BFSI, automotive, aviation, FMCG and real estate.
Brand & technology strategist · Mumbai
Understand the audience. Then reach them with a message that holds up.
I've spent 18 years in marketing, across agencies such as L&K Saatchi & Saatchi and in-house teams. Today I lead technology and creative strategy for a multi-business group, and I led the launch of Findabl's AI search (AEO) service.
- Years in marketing
- 18
- Agencies & companies
- 6
- Sectors
- 7
- Countries, WHO project
- 10
01 / What I do
What I do
The channels change every few years. The job stays the same: understand the audience, then use the tools of the day to reach them.
Campaigns
Integrated campaigns & performance
Campaigns across digital, print and TV, plus performance marketing and lead generation for brands such as YES BANK and Religare Invesco.
Operations
Digital transformation
Moving traditional businesses onto cloud-based, paperless systems, and helping teams actually use them.
Now
AI search (AEO)
Helping businesses get understood and recommended by AI assistants. I led the launch of Findabl's Answer Engine Optimisation service.
02 / Clients
Brands I've worked with
From global health bodies to Indian FMCG, the brands I've handled across agency and in-house roles since 2013.
- Windsor DigitalGS Caltex
- Windsor DigitalChoice Group
- Windsor DigitalKDM Mobile
- D Yellow ElephantWorld Health Organisation
- D Yellow ElephantNovartis
- D Yellow ElephantSanofi Genzyme
- L&K Saatchi & SaatchiRenault India
- L&K Saatchi & SaatchiEmirates
- Paradigm PlusSuhana
- Paradigm PlusRio Fusion Drink
- Paradigm PlusGera Developments
- IdeateLabYES BANK
- IdeateLabReligare Invesco
- IdeateLabElica India
- IdeateLabBrand Factory
- IdeateLabiBhakti
- IdeateLabBrand Capital
Brand names belong to their owners and are listed to describe past work.
03 / Experience
Experience
- 2020 – nowWindsor Specialty ServicesHead – Technology & Creative Strategy · previously Head of Digital MarketingPolymers, ceramics, wine importing and factory automation
- 2019 – 2020D Yellow ElephantAssociate Account DirectorWHO, Novartis, Sanofi Genzyme
- 2017 – 2018Law & Kenneth Saatchi & SaatchiBrand Services DirectorRenault India, Emirates
- 2015 – 2017Paradigm PlusGroup Account ManagerSuhana, Rio Fusion Drink, Gera Developments
- 2013 – 2015IdeateLabSr. Manager, Client ServicingReligare Invesco, Elica India, Brand Factory, YES BANK
- 2008 – 2013eBrandzSales Executive → Sr. Manager, Sales & MarketingSEO, social and PPC services for US clients
Education · BCom, Delhi University, 2007–2010
Full profile on LinkedIn04 / Perspective
What 18 years have taught me
01
Channels keep changing.
Search has moved from a list of links to AI-generated answers. That shift is why I led the launch of Findabl's AEO service.
02
In a crisis, understand the conversation first.
Monitoring COVID-19 conversations for the WHO showed me how fast misinformation travels, shared knowingly by some and unknowingly by many.
03
Technology helps only when people use it.
Moving a traditional business onto cloud tools taught me as much about change as any campaign has.
05 / Contact
Let's compare notes.
I'm always glad to talk with people working on AI search, on marketing for traditional industries, or on bringing brand and technology together.